Hiring Performance Marketing Specialist | Hybrid in Lahore

Client company introduction:

A US‑based services company building a digital marketplace where buyers and sellers can trade digital goods securely & efficiently.

Job Description

• Paid Ads Management: Plan, launch, and manage Google Ads campaigns. Manage Search Ads, Performance Max, Display, YouTube, and retargeting campaigns where needed. Manage Meta Ads, TikTok Ads, and other paid channels if required. Test campaigns for different game categories such as accounts, boosting, items, and currencies. Optimize campaigns based on CAC, ROAS, conversion rate, and customer quality. Create separate strategies for buyer acquisition and seller acquisition.

• Google Ads & Current Market Techniques: Apply strong understanding of Google Search Ads, Performance Max, Smart Bidding, audience signals, retargeting, and creative testing. Utilize AI‑powered campaign fe...