Performance Marketing (Middle)
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Job Description
Job Description:
Position Overview
The candidate will be responsible for A to Z performance marketing, including campaign strategy, execution, budget management and performance reporting across a number of channels. Predominantly Google Ads and Facebook
Including but not limited to: Display, Social, Search (SEM/ SEO), Affiliate, eDM and website analytics at advanced level with fast speed.
Daily Account Reviews of campaigns, keywords, audiences, impressions share, ad copy, ad creative, quality score, and other important account metrics
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend...