Position Summary

The Performance Marketing Specialist is responsible for driving measurable growth across paid digital marketing channels. This role involves supporting paid search strategy and execution, partnering closely with external agencies to optimize campaign performance across multiple regional markets. The position focuses on acquiring qualified traffic, improving customer acquisition and revenue outcomes, and enhancing marketing efficiency through data-driven optimization. Additional responsibilities include contributing to broader paid media initiatives and supporting the exploration of new performance marketing channels.

Key Roles & Responsibilities

1. Performance Marketing Strategy & Campaign Management

• Plan, launch, and optimize performance marketing campaigns across paid channels including search, social, display, video, and affiliate platforms.
• Own customer acquisition initiatives and drive full-funnel perform...