We are looking for an experienced Performance Marketing Manager / Paid Media Specialist with 5+ years of hands-on experience managing paid advertising campaigns across Google, Meta, and other digital platforms. The ideal candidate should be capable of handling large advertising budgets, optimizing campaigns for measurable ROI and ROAS, and communicating confidently with clients in English. Key Responsibilities
Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, and other relevant platforms.
Manage high-budget performance marketing campaigns with a strong focus on ROI, ROAS, CAC, CPL, CPA, and conversion performance.
Develop campaign strategies aligned with business goals, audience segments, and funnel stages.
Monitor campaign performance daily and make data-driven optimizations to improve results.
Conduct A/B testing for ad creatives, copy, landing pages, audiences, and bidding strategies.
Prepare detailed performance reports with insights, r...