As a Performance Marketing Manager, you will play a pivotal role in optimizing and managing our clients’ PPC advertising campaigns on Google Ads and Microsoft Ads. Your expertise will be crucial in achieving client objectives, and continuously improving campaign performance. Key Responsibilities Develop and Execute Performance Marketing Strategies:* Plan, execute, and optimize performance marketing campaigns across various online channels, including but not limited to Google Ads, Pinterest Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and other digital platforms.
Campaign Management: Develop, execute, and manage PPC campaigns on Google Ads and Microsoft Ads, including keyword research, ad creation, bid management, and budget allocation.
Performance Optimization: Continuously optimize campaigns to improve click-through rates, conversion rates, and return on ad spend (ROAS).
Keyword Research: Conduct in-depth keyword research to identify high-performing and relevan...