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Performance Marketing Manager (D2C specialist-Only Kerala Candidates)
TMS Group
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kochi, India
Location
kochi
Posted
June 12, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
About the Role
We are looking for a Performance Marketing Specialist with hands-on experience in D2C and Lead Generation campaigns. You will manage paid campaigns across digital platforms and work closely with creative and content teams to drive measurable results.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
- Manage D2C (e-commerce) and Lead Generation campaigns with clear performance goals.
- Optimize campaigns for ROAS, CPA, CPL, and conversions.
- Work with designers and content teams to develop high-performing ad creatives.
- Monitor daily performance and prepare basic performance reports.
- Run A/B tests on creatives, audiences, and ad copies.
- Set up and manage retargeting campaigns and funnels.
- Ensure proper tracking setup (Meta Pixel, GA4, Google Ads).
Requirements