Lead

performance and growth marketing for the D2C business , driving revenue through paid acquisition, lifecycle marketing, and digital optimization. The role is based out of

Bangalore .
Plan, execute, and optimize

digital marketing budgets

across channels including

Google Ads, Meta Ads Manager, Affiliates and coupons.
Own

campaign execution and platform management

across Google and Meta, while managing affiliate partners and external agencies.
Develop and execute

growth marketing strategies

including funnel optimization, conversion rate improvement, and experimentation across acquisition and retention channels.
Analyze campaign and customer journey performance using

GA4, platform analytics, and Shopify data

to identify growth opportunities and improve marketing efficiency.
Own the

CRM and lifecycle marketing strategy

including

email, WhatsApp, SM...