Welcome to the Performance Marketing Lead Role

This is a key growth-focused role reporting to the Head of Marketing where you will own and optimise Arlo’s digital acquisition and performance marketing efforts.

As the Performance Marketing Lead, you’ll oversee the end-to-end customer journey across paid channels, lifecycle campaigns, and conversion touchpoints — continuously improving performance and driving pipeline growth.

You’ll combine analytical thinking with hands‑on execution, using modern marketing, automation, and AI‑enabled tools to optimise campaigns, improve conversion rates, and generate measurable business outcomes.

This role is ideal for someone who enjoys moving quickly, experimenting, and using data to drive smart marketing decisions in a fast‑growing SaaS business.

What You’ll Be Doing (Your Impact)

Your primary focus will be growing pipeline, improving conversion performance, and driving measurable marketing RO...