Performance Marketing Lead

Location: Calicut (Work from Office)

Salary: ₹30,000 – ₹60,000 per month

Preferred Languages: Malayalam & English

About the Role

Lanstitut is looking for a highly driven and strategic Performance Marketing Lead to join our team in Calicut. The ideal candidate should have strong expertise in Meta Ads and a solid understanding of Google Ads, SEO, website performance, and digital growth strategies. This role requires someone who can manage campaigns end-to-end, optimize performance metrics, and contribute to business growth through data-driven marketing.

Key Responsibilities

● Plan, execute, and optimize high-performing campaigns across Meta platforms (Facebook & Instagram).

● Manage and monitor paid campaigns on Google Ads including Search, Display, and YouTube.

● Analyze campaign performance, ROAS, CPL, CAC, and oth...