Role: Performance Marketing Executive

Experience: 2- 8 years

Location: Chennai

Key Responsibilities:

• Campaign Execution & Optimization:

Manage and optimize digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn to achieve business goals (e.g., customer acquisition, lead generation).

• Performance Analysis:

Track and analyze campaign performance metrics such as ROAS, CPA, CPL, CTR, and conversion rates using tools like Google Analytics and Facebook Ads Manager.

• A/B Testing & Experimentation:

Conduct A/B tests on ads, creatives, landing pages, and audience segments to continuously improve performance and drive better results.

• Budget Management:

Oversee and optimize marketing budgets across...