Job Overview: LAWAZEM is seeking a strategic and results-driven Performance Marketing Director to lead our performance marketing initiatives.
This role is integral to driving growth through data-driven strategies and optimizing marketing performance across all digital platforms.
The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and evidence of successful campaign management.
Key Responsibilities: Develop and implement performance marketing strategies to drive customer acquisition, engagement, and retention.
Oversee the planning, execution, and optimization of all performance marketing campaigns, including PPC, social media advertising, and email marketing.
Utilize advanced analytics and reporting tools to track campaign performance, analyze results, and derive actionable insights.
Lead a team of marketing professionals to achieve performance targets and optimize marketing budget allocation for maxi...