Job description
Role Objective:
Drive scalable lead generation and business growth through data-driven performance marketing
strategies across paid digital channels. Own end-to-end campaign execution, optimization, and
measurement with a clear focus on ROI and business impact.
Key responsibilities:
• Own and execute end-to-end performance marketing campaignsfrom strategy and media
planning to optimization and reporting—focused on high-quality lead generation.
• Translate business objectives into actionable performance marketing strategies and deliver
monthly targets efficiently.
• Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid
Social (Meta), Native, Affiliates, Portals, and Direct Buys.
• Drive audience segmentation, funnel optimization, and landing page performance to improve
conversion rates.
• Establish performance metrics, dashboards, and attribution frameworks aligned to business
outcomes.