NYU Tel Aviv is seeking a part-time lecturer to teach a course on Introduction to Marketing, under the sponsorship of the Marketing Department in the Stern School of Business of New York University. The course is taught in both the Fall (late August-mid-December) and Spring (late January-mid-May) semesters .

The course provides an overview of the fundamentals of marketing. This includes an in-depth analysis of the customer, the company, and the competitive environment in which they interact (the 3C’s); an understanding of marketing strategy (the STP—segmentation, targeting, and positioning); and tactics that define the marketing mix (the 4P’s-- pricing, promotion, product, and place). For further course content information, please review the sample syllabus (https://www.nyu.edu/content/dam/nyu/globalPrgms/documents/telaviv/academics/Syllabi/Spring2023/Syl_TelAviv_MKTG_Lassry_Spring22.pdf) .

About NYU and NYU Tel Aviv

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