**About the Role**
As the Paid User Acquisition Manager, you’ll lead the strategy and execution of our paid marketing initiatives to drive app installs and maximize ROI. You’ll collaborate closely with cross-functional teams, analyze campaign performance, and leverage your expertise to optimize and scale acquisition efforts across multiple channels.
**What You’ll Do**
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Develop and Execute Paid Strategies**: Design and manage paid acquisition campaigns across platforms like Meta, Google, TikTok, and others to drive high-quality installs and subscriptions.
- ** Analyze and Optimize**: Monitor key metrics (CAC, LTV, ROAS) and implement data-driven optimizations to maximize performance and scale.
- ** Creative Collaboration**: Create compelling ad creatives - independently and/or with our in-house team & freelancers - crafting A/B test variations to improve engagement and conversion.
- ** Channel Expansion**: Identify new acquisition opportunities, test emerging pl...