We need a dedicated part-time copy resource to increase speed and quality of paid LinkedIn creative for our B2B/B2G campaigns because the marketing team does not have an in-house content writer. Today, paid ad copy is being produced ad hoc (example deliverables exist in Praxis B2B Int'l Teacher LinkedIn Paid Ads), which risks bottlenecks, inconsistent messaging, and slower iteration on campaigns. A specialized contractor will ensure we can produce platform-appropriate, conversion-focused copy consistently and keep performance optimization moving without pulling time from demand gen and product marketing owners



Key Responsibilities:

• Write and iterate high-performing LinkedIn paid ad copy for B2B/B2G audiences across ETS Praxis initiatives, partnering with marketing and design to ship creative on schedule.


• Write LinkedIn ad variants (headlines, primary text, CTAs) aligned to campaign goals (lead gen, webinar registrations, asset downl...