Job purpose:

The Paid Media Specialist is responsible for driving profitable online growth through the strategy, execution, and optimization of digital advertising across marketplace and demand generation channels. This role emphasizes Amazon performance and paid social campaign execution, leveraging a data‑driven approach to increase visibility, generate qualified demand, and improve conversion rates and data quality. Through ongoing analysis, reporting, and continuous optimization, the role plays a key part in maximizing ROI and supporting overall business growth.

Responsibilities

• Lead Amazon advertising strategy, execution, and ongoing optimization across Sponsored Products, Sponsored Brands, and Sponsored Display within Seller Central
• Optimize Amazon product listings, A+ content, and Storefronts to improve visibility, conversion, and overall brand presentation
• Manage and enhance Amazon product feeds through Rithum,...