Responsibilities:
● Participate in forming effective paid search strategies
● Launch and optimize various PPC campaigns
● Oversee accounts on search platforms (e.g. Google AdWords, Bing)
● Beinvolved in keyword selection and audience targeting
● Monitor budget and adjust bids to gain better ROI
● Track KPIs to assess performance and pinpoint issues
● Produce reports for management (e.g. dashboards)
● Write attractive and concise copy for adverts
● Suggest and develop new campaigns across multiple channels
● Maintain partnerships with PPC ad platforms and vendors
● Find ways to reduce risk of click fraud
● Keep abreast of PPC and SEM trends