Paid Acquisition Strategy

• Develop and execute paid media strategies across: Meta, Google, YouTube, TikTok, programmatic, display, affiliate-supported media buys
• Optimize acquisition funnels and paid media efficiency.

Budget & Performance Management

• Manage large-scale media budgets and pacing.
• Monitor: CAC, ROAS, Conversion rates, player quality, Retention contribution.
• Continuously optimize campaign economics.

Creative Testing & Optimization

• Coordinate closely with creative and growth teams.
• Execute creative testing frameworks and performance iteration cycles.
• Analyze ad fatigue, creative performance, and audience behaviour.

Attribution & Analytics Coordination

• Partner with analytics teams on attribution modelling and reporting.
• Interpret platform data and identify optimization opportunities.

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