Paid Acquisition Strategy

• Develop and execute paid media strategies across:

• Meta
• Google
• YouTube
• TikTok
• programmatic
• display
• affiliate-supported media buys

• Optimize acquisition funnels and paid media efficiency.

Budget & Performance Management

• Manage large-scale media budgets and pacing.
• Monitor:
• CAC
• ROAS
• Conversion rates
• player quality
• Retention contribution

• Continuously optimize campaign economics.

Creative Testing & Optimization

• Coordinate closely with creative and growth teams.
• Execute creative testing frameworks and performance iteration cycles.
• Analyze ad fatigue, creative performance, and audience behaviour.

Attribution & Analytics Coordination

• Partner with analytics teams on attribution modelling and reporti...