Campaign User Journey Design & Execution
Designs well-orchestrated campaign user journeys with the right touchpoints, frequency & sequencing, leveraging HCP 360
and behaviour-based personas

Designs holistic, Omnichannel (OC) customer experience delivery ecosystem with maximized reach & impact
Develops a connected plan for execution of campaign user journeys across different channels (e.g., emails, IM, portal, apps,
webinars, social media etc.)

Liaises with campaign execution teams (using platforms such as SFMC) to support execution of OC campaigns & dynamic
campaign user journeys and deliver connected, personalized, and 1:1 customer experience based on HCP needs &
preferences

Customer Experience
Supports in developing the detailed customer experience roadmap with prioritization rules and guidelines for improving the
customer experience

Liaises with BUDs (at an above brand level) to ensure...