The Omnichannel Campaign Lead (Associate Manager, Media Activation) leads the strategy, execution oversight, and optimization of paid media campaigns across paid search, paid social, programmatic display, and retail media platforms. This role partners closely with Sales, Planning, Accounts, and Ad Operations to deliver highu2011performing, datau2011driven media programs that achieve measurable business outcomes.
You will own campaign health from launch through reporting, using performance metrics such as ROI, CPA, pacing, and audience match rates to guide optimization decisions. This role also drives improvements in activation processes, communication, and operational efficiency.
What you''ll do
Campaign Performance and Budget Management
Own endu2011tou2011end performance and oversight across a portfolio of campaigns, ensuring timely launches, strong optimization, and accurate reporting
Collaborate with cross-functional partners to design media programs to deliver on com...