Hype DC is Accent Group's premium, limited and exclusive sneaker retailer. With almost 25 years as one of Australia’s leading premium sneaker destinations, Hype DC continues to deliver a curated world class assortment of sneakers to our customers.

Here at Hype DC , we are obsessed and committed to our people – our team and our customers are at the heart of what we do. As a key sneaker destination, we strive to deliver memorable experiences, a high-performance culture and operational excellence.

About Us

Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 800 stores, 34 brands and over 30+ online platforms, our brands include Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony and Nude Lucy.

The Ro...