National Strategy and Development:

Develop and implement the strategy for the development of concrete admixtures in Morocco.
Define commercial objectives, budgets, and annual action plans.
Establish the pricing, distribution, and product positioning policy.
Manage the overall performance of the activity (revenue, margins, market share).

Commercial Development and Key Accounts:

Prospect and develop relationships with concrete plants, construction companies, developers, and infrastructure project stakeholders.
Identify, structure, and secure strategic accounts and major projects.
Conduct high-level commercial negotiations and close significant contracts.

Team Management and Structuring:

Recruit, train, and manage sales and technical teams.
Set individual and collective objectives and monitor performance.