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Job Description
This is not a hype reel position. We're not chasing viral moments or producing content for shock value. We make considered, well-crafted content β the kind that makes someone stop, feel something, and understand who we are.
As our Multimedia Designer, you'll work across a mix of brand storytelling, product content, and performance ads. The brief changes, the platform changes, the format changes β your job is to read each one and find the right edit for it. Sometimes that's a quiet, atmospheric reel. Sometimes it's a punchy 15-second ad. The skill is knowing the difference.
The role
Deliberately construct the first 1β3 seconds using all three hook layers: visual hook (thumb-stopper framing), text hook (title text that creates a curiosity gap), and spoken hook (fewest words for maximum clarity). All three must be aligned β confusion causes churn.
2. Drop-off analysis and iteration
Watch drop-off graphs frame by frame. A 45-degree or flatter re...