Drive impactful marketing strategies as the Multicultural Marketing Manager at Clorox. Shape shopper experiences and boost brand visibility across diverse platforms while engaging with Canadian consumers.
In this pivotal role, you will develop and implement comprehensive shopper marketing strategies that resonate with diverse consumer segments. Collaborating closely with brand and commercial teams, you will lead the execution of various marketing initiatives that include in-store activations and digital campaigns. Your focus will be to enhance brand visibility and drive sales growth through insights and cultural intelligence.
Key Responsibilities:
• Develop shopper marketing programs for key retail partners
• Execute multicultural marketing tactics to engage diverse segments
• Lead in-store activations and digital marketing campaigns
• Identify new retail program ideas via consumer insights
• Monitor campaign performance for optimal return on investment
Requirem...