The SFP Field Executive is responsible for driving business growth within a designated territory by developing and managing a strong B2B network and executing impactful B2C engagement strategies.

B2B Management

• Lead scoping and negotiation processes aligned with the B2B strategy.
• Ensure optimal availability, visibility, pricing, and placement of SFP products and POS materials.
• Implement inventory management systems and maintain strong partner relationships.
• Develop and execute strategic plans to maximize ROI, visibility, and market share.

B2C Engagement

• Design and implement consumer engagement activities based on market intelligence and consumer insights.
• Drive category awareness and quality acquisition of SFP users in the assigned territory.

Touchpoint Management

• Oversee daily operations of SFP touchpoints, ensuring compliance with company standards.