Overview

The Strategic Marketing Lead will drive the expansion of PEP into Ready-to-Eat (RTE), Ready-to-Cook (RTC), and Away-from-Home (AFH) segments. This role is responsible for defining and executing a strategic marketing vision that aligns with global brand architecture while adapting to local market dynamics. The position will play a pivotal role in shaping consumer engagement, brand scalability, and innovation across diverse culinary occasions.

Responsibilities

• Define and lead the strategic marketing vision for PEP’s expansion into RTE-RTC and AFH spaces, ensuring alignment with global brand architecture and local market dynamics.
• Develop and implement a consumer and brand architecture that enables scalable brand extensions across diverse culinary occasions.
• Partner with Insights, Culinary, and Innovation teams to co-create winning product propositions rooted in consumer demand moments and culinary trends.
• Lead...