Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

1. 名單行銷活動與客群經營規劃（核心職責）

負責名單行銷活動與客群經營之策略規劃與企劃執行，包含既有名單之年度與每月經營策略、名單運用與溝通企劃設計、直效行銷既有客戶經營、MGM 活動歷程規劃，以及設計相關行銷機制以深化客戶與業務之長期互動關係，並透過成效分析持續優化行銷與名單策略。

2. 行政與營運支援（支援性職責）

支援名單行銷活動與部門業務運作，包含行政作業、管理資訊與報表整理、通路與專案行政支援、系統與權限需求申請，以及配合內外部查核之資料整理作業。

工作經驗

必要能力與特質