Job Summary
We are looking for a highly skilled Meta Ads Specialist & TikTok Ads Specialist to plan, execute, monitor, and optimize paid advertising campaigns across Facebook, Instagram, and TikTok platforms. The ideal candidate should have hands-on experience in digital marketing, audience targeting, campaign optimization, and performance analysis.
Key Responsibilities
Create, manage, and optimize Meta (Facebook & Instagram) ad campaigns.
Create, manage, and optimize TikTok advertising campaigns.
Develop audience targeting and retargeting strategies.
Monitor campaign performance and ROI.
Conduct A/B testing to improve ad effectiveness.
Analyze campaign data and prepare performance reports.
Manage advertising budgets efficiently.
Coordinate with the creative team for ad creatives and content.
Stay updated with the latest digital marketing trends and platform updates.
Generate leads, increase online sales, and improve brand awareness.
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