Role purpose:

Own end-to-end media strategy, planning governance, budget control and performance accountability across traditional, non-biddable digital and biddable performance channels delivered through a hybrid agency model.

The role exists to maximise ROMI, strengthen brand equity, improve media efficiency and ensure paid distribution power remains strategically controlled and executed.

The role is a critical lever in delivering Telecel’s strategic Brand agenda roadmap ensuring sustained growth in brand salience, mental availability, trust, and relevance across priority audiences including mass, youth, SMEs and digital-first consumers.

Key Accountability and Decision Ownership:

1. Long-Term Integrated Media Strategy & Brand Health Stewardship

• Develop annual and multi-year media frameworks aligned to Telecel’s Brand health agenda roadmap.

• Drive sustained Share of Voice leadership in priority cate...