Drive marketing measurement and tracking excellence at Maxon as a Marketing Analytics Lead. Ensure performance evaluation and decision-making is data-driven across various channels.
This key role at Maxon involves oversight of marketing tracking, attribution, and measurement systems. You will collaborate closely with departments including Marketing, Finance, Engineering, and Analytics, ensuring that performance metrics such as ROI and CAC are consistently calculated. Your technical expertise will be vital in managing data quality and validating marketing analytics tools for accurate insights.
Key Responsibilities:
• Own end-to-end marketing tracking across web and channels
• Define tracking standards and conversion definitions
• Lead measurement for incrementality testing and experimentation
• Establish processes for data validation and quality checks
• Act as system owner for GA4 and Google Tag Manager
Requirements:
• Bachelor’s degree in Data Science or rel...