Drive data-driven marketing strategies at Match Group as a Manager of Data Science, focusing on Marketing Analytics across our renowned brands. This role calls for a data expert skilled in translating complex data into actionable insights.
You will lead innovative analytical projects with over 5 years of data science experience, enhancing marketing performance across multiple brands like Tinder and Hinge. Your insights will shape strategic marketing investments and A/B testing initiatives, supporting cross-functional collaboration among various teams.
Key Responsibilities:
• Oversee marketing responsiveness and performance analysis
• Create industry-leading marketing models
• Communicate data stories to executives effectively
• Conduct ad-hoc analyses and optimize marketing budgets
• Integrate customer data from various sources
Requirements:
• 5+ years of analytics or data science experience
• Expertise in building Marketing Mix Models
• Strong SQL and ...