To provide technical leadership in the design, development, and implementation of Mar Tech and Ad Tech solutions that meet business needs. Define, implement, and own the Martech strategy, roadmap and integrations (leveraging best practices). Improve ROI/KPI performance by leveraging marketing automation and personalization technology solutions. Drive cross-functional collaboration between product, engineering, analytics and content discovery teams, aiming to deliver cohesive and personalised communications and customer journeys against business objectives. Key Performance Objectives Provide technical leadership and drive innovation in the development and implementation of Mar Tech and Ad Tech solutions. Design and implement Mar Tech and Ad Tech roadmap, aligning with business requirements, industry standards, and best practices. Maintain and improve existing Martech and Adtech platforms and solutions; Drive efficiencies by optimizing and streamlining Mar Tech and Ad Tech processes, int...