Location
Shanghai
Posted
June 18, 2026
Commute
Local Area
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Job Description
Overview
Partner closely with Sales to drive Rice Cracker activation and execution across key channels, enabling end-to-end (E2E) channel-linked activation.
Key channel focus includes: Premium Super/Club, CVS, and Vertical EC / O2O.
Drive saturation strategy in Mega Cities – develop and execute high-density, high-penetration channel activity plans to grow market share in core metropolitan areas
Collaborate closely with the TMKT team to develop and execute GTM channel activity plans, ensuring brand guideline alignment and maximizing ac...
This role is responsible for driving end-to-end channel activation and execution scale-up for Rice Cracker, while supporting innovation initiatives. The specialist will work at the intersection of sales, TMKT, and cross-functional teams to accelerate growth in key channels and mega cities.
ResponsibilitiesDrive Channel-Focused Activation & Execution Scale-Up