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Marketing Specialist - Toys & Consumer goods
RGF International Recruitment
📍
Ho Chi Minh City, Vietnam
Location
Ho Chi Minh City
Posted
June 15, 2026
Commute
Local Area
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This job is in your area. Enjoy a short commute and work close to home.
Job Description
Job Description
As a member of a newly established project team, you will be responsible for planning and executing marketing strategies for products utilizing Japanese IP.
This role requires designing and driving strategic marketing and branding initiatives based on sales performance and market data, without being constrained by existing methods.
You will work closely with internal teams including sales, planning, creative, and film-related divisions, as well as collaborate with a wide range of stakeholders such as IP licensors and external partners for tie-up projects.
We are seeking an immediately effective professional who can leverage their past experience and contribute proactively.
・Conduct market research in the Vietnamese market (including market trends, competitor analysis, and pricing analysis)
・Develop marketing and branding strategies based on the characteristics of each IP
・P...