**Marketing Specialist**
**Responsibilities**:
- Design and implement lead prospecting strategies and roadmaps which align with the company's sales and marketing objectives
- Research and identify potential leads through various channels
- Qualify leads based on established criteria to determine their potential as customers.
- Develop A/B testing strategies to identify and implement high-performing reach-out approaches.
- Work closely with sales teams to ensure seamless handoff of qualified leads, track lead outcomes, and adjust strategies based on feedback.
- Analyze lead generation metrics to evaluate campaign effectiveness and refine strategies for improved outcomes.
**Requirements**:
- 5+ years of work experience in marketing with a strong focus on B2B lead generation and SaaS marketing
- Bachelor's degree in marketing, business administration, communication, or related field (preferred)
- Proficiency in CRM and marketing automation tools
- Stron...