Location
calgary
Posted
June 04, 2026
Commute
Local Area
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Job Description
As a Marketing Science Senior Analyst, you will coβlead the design and execution of measurement strategies, advanced analytics, and content intelligence programs that drive media performance in B2B environments. You will partner with stakeholders to translate business objectives into KPIs, build scalable frameworks, and deliver actionable insights that optimize campaigns across creation and progression. Your expertise in data science, reporting, and testing ensures that marketing investments are measurable, transparent, and continuously optimized. Responsibilities
Measurement Strategy
Build and maintain measurement frameworks mapping campaign objectives to KPIs. Assess current measurement approaches and recommend updates aligned with media plans. Establish baselines using historical data and ensure governance protocols are documented. Share updated frameworks with stakeholders to inform insights, learnings, and optimizations. Content Intelligence & Insights
D...
Measurement Strategy
Build and maintain measurement frameworks mapping campaign objectives to KPIs. Assess current measurement approaches and recommend updates aligned with media plans. Establish baselines using historical data and ensure governance protocols are documented. Share updated frameworks with stakeholders to inform insights, learnings, and optimizations. Content Intelligence & Insights
D...