Description

Plans, directs and coordinates product line from the Cell and Biomolecular Analysis Division and Biopharma specific marketing programs and initiatives to support funnel generation & sales for APAC focusing on Japan.

Tailors worldwide marketing programs to meet region-specific customer needs and creates region-specific programs.

Determines the appropriate marketing tactics mix and owns execution of all marketing activities and customer communication in the assigned region / country.

Analyzes market trends and competitor activities and converts them into tactical marketing & sales programs.

Acts as a focal point for consolidating business metrics, market trends, pricing, customer and technology related information to share with the business units and enables the communication flow between business units and sales channels.

Identifies and develops business opportunities and provides information and ...