Accountabilities:

Marketing:

• Project Management: deliver multiple initiatives and projects on time and within budget.
• Monitor capacity of production team via project management tool
• Narrative and marketing insight provision of all ongoing LNNA Campaigns (product and segment)
• Support the Business unit and Director of Segment Marketing on creative concept development (email, newsletters, journals, direct mail, literature, white paper, articles, case studies, webinar, e-billboard, web pages, Ceros Pages, registration/landing pages) to project launch / execution and results reporting and tracking.
• Leverage existing tools and reports to assist in tracking marketing effectiveness versus objectives (campaign stats reporting, A/B test results, campaign spends, etc.)
• Support the development of monthly department executive reports, financial and customer analysis, quarterly marketing dashboards.
• Work with...