**Position Summary**:Responsible for creating and delivering marketing tactics and advertising campaigns.Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes.Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages.Manages the marketing and implementation of programs and analyzes their effectiveness.May be responsible for processing and/or scheduling web-based advertising.Develops models for vertical markets, campaigns and ad models and conducts research studies.Responsible for implementing and driving channel programs.Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs.Responsible for planning and market research activities designed...