Summary of the Role

This position is responsible for development of marketing strategy / plan and promotional activities including conferences / seminars, development of marketing collaterals, etc., and oversees their execution.

The position develops value add proposition and provides inputs for branding of new and existing products.

The position is also responsible for market research and providing relevant inputs for business planning and opportunity identification for business development / sales.

Key Functions / Responsibilities

1. Market Research and Support for Business Planning:
   • Undertake market research and analyze trends in terms of competitor activities / market share, new products in the market, product usage, customer preferences, performance of TIS products, customer feedback, current growth patterns, etc.
   • Review and provide reports on market research to Business Unit Leader (TIS) and the Sales Team, as require...