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Job Description
We are looking for a high-energy, strategic, and results-drivenMarketing Manager to spearhead the launch and growth ofKIX in Singapore. As our first market, Singapore is the blueprint for our global expansion. You won’t just be managing a brand; you’ll be defining how KIX wins the hearts of Singaporeans.
What You’ll DoGTM Strategy: Own the Go-To-Market strategy for Singapore. Define our positioning, messaging, and user acquisition tactics from 0 to 1.
Local Growth: Execute integrated campaigns across social media (TikTok, IG, Lemon8), influencer partnerships, and offline activations.
Community & PR: Build the KIX community. Identify and collaborate with local KOLs/KOCs and handle media relations to boost brand awareness.
Data-Driven Optimization: Track campaign performance, analyze user behavior, and pivot strategies based o...