Location
singapore
Posted
June 02, 2026
Commute
Local Area
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Job Description
Marketing & Strategy Lead (B2B | Life Sciences / Pharma / Industrial)
Responsibilities:
- Plan, execute and optimise integrated marketing campaigns across digital, offline and event channels to drive brand awareness and lead generation
- Conduct market research and competitor analysis within target industries (life sciences, pharma, industrial, machinery) to identify trends, customer needs and growth opportunities
- Translate insights into actionable marketing strategies, go-to-market plans and campaign messaging
- Manage digital marketing activities including website content, SEO/SEM, social media and email campaigns to improve engagement and conversion
- Develop high-quality marketing materials and thought leadership content
- Partner closely with sales, technical and business teams to align marketing initiatives with commercial objectives
- Support and coordinate industry events, exhibitions and client engagement activiti...