The Marketing Manager will lead the strategic marketing function for the transport business unit, covering both overseeing the Bus Rapid Transit (BRT) Operations and the Feeder Lines and Terminal Operations.

This role is responsible for building, managing, and executing integrated marketing strategies that strengthen brand visibility, increase ridership, support revenue growth, and position the transport business as a trusted, efficient, and commuter-focused mobility solution.

Given the complexity of the business unit, the role requires balancing stakeholder alignment across multiple organizations while ensuring cohesive branding, commercial growth, and operational support.

KEY RESULTS AREAS

Strategic Marketing & Business Growth

• Develop and implement integrated marketing strategies that drive ridership growth, customer acquisition, and revenue generation across Bus Rapid Transit (BRT), feeder lines, and terminal operations.
• Ali...