• Own and manage end-to-end marketing campaigns, from planning and execution to optimization and performance tracking.

• Design and execute automated marketing campaigns, including lead nurturing programs, drip campaigns, landing pages, and lead lifecycle management to effectively move prospects through the sales funnel.

• Develop and manage marketing workflows and automation processes to improve campaign efficiency and lead engagement.

• Ensure smooth lead management and handover to the sales team, maintaining alignment between marketing and sales functions.

• Create segmented target audiences to deliver personalized and relevant communication across campaigns.

• Monitor and analyze campaign performance metrics, providing actionable insights to improve conversion rates and marketing effectiveness.

• Own and manage multi-channel marketing campaigns...