Duties:

Marketing Strategy

Develop and execute the marketing strategy aligned with revenue targets
Identify growth opportunities across international markets
Manage and optimise the annual marketing budget
Analyse market trends, competitor positioning, and customer behaviour

Digital Marketing & Lead Generation

Drive lead generation across paid media, SEO, and digital campaigns
Oversee performance marketing including Google Ads and Meta advertising
Optimise campaigns for cost per lead, lead quality, and ROI
Improve website conversion performance and landing pages

Organic Growth & Content

Lead the SEO and content marketing strategy
Grow organic traffic and inbound leads
Oversee blogs, guides, newsletters, and digital content
Ensure website content remains engaging, relevant, and conversion focused