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Marketing Manager (Investment Management)

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Manulife
📍 Ho Chi Minh City, Vietnam
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Location Ho Chi Minh City
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Posted June 20, 2026
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Commute Local Area
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Job Description

RESPONSIBILITIES

Brand Strategy & Integrated Marketing Campaigns

  • Lead and execute the annual brand strategy and marketing plan aligned with MIMV's business objectives and regional brand guidelines.
  • Define brand positioning, message architecture and tone of voice of the Company and ensure brand consistency and compliance across all communications, materials, and touchpoints.
  • Develop and manage integrated marketing campaigns and activities of mutual funds aligning with the business objectives of MIMV, supporting investment-linked products, and other investment solutions including product launches, thematic investments and always on activities/ contents.
  • Develop campaign briefs, target audience, channel mix ratio, budget allocation and KPI. Measure effectiveness of marketing campaigns against KPIs.
  • Partner with regional teams to localize global campaigns effectively for the Vietnamese market.

    • Marketing materials produ...

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    📍 Location Details

    🌆
    City
    Ho Chi Minh City
    🗺️
    Country
    Vietnam
    🚗
    Commute
    Local Area

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