Marketing Manager, Flavors, Consumer Engagement;市场 经理,果味饮料,消费者互动
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Job Description
-Develop executional brand development plans for flavorsbrands by providing insightful performance analysis andindication, and by implementing marketing plans with -excellence in execution.-Co-create and lead promotional activities by closelyworking with PBB team and internal functions to ignitetrade enthusiasm and push for sales results.-Co-develop Mirinda innovation projects by collaboratingwith internal functions and PBB partners and getalignments with stakeholders to ensure successful and ontime launches.-Manage A&M budget and contracts to assure full alliancewith financial control policies and executed according toChina region DOA.
Responsibilities-Implement key marketing campaign and activities. Thecampaigns shall well balance brand short-term and longterm development goals. It’s tracked through brand KPIs,-shipment results and MU on-ground events acceptanceand execution levels.-Develop quarterly marketing campaigns by managinginternal and external...