Payrate: $ - $
 

Summary:

The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.


Responsibilities

Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

Evaluate the financial aspects of product development, such as budgets, ex...