Responsibilities:

• Create compelling content (articles, blogs, white papers, case studies, social posts, infographics) using approved creative briefs and messaging guides to increase visibility and adoption of Optum Financial products and services.
• Support successful product launches and integrated campaigns through strong storytelling and content execution aligned to business objectives.
• Repurpose long-form content into high-impact short-form assets to maximize reach and engagement across channels.
• Manage creation of event-related assets, including booth designs, event materials, and supporting social media content.
• Develop and maintain comprehensive sales enablement materials, including sales toolkits, battle cards, bills of materials, and FAQs.
• Own the creation and distribution of the monthly sales newsletter to support field readiness and alignment.
• Complete content briefs for website creation and ongoing updates, ensurin...